A good friend of mine just recently bought a house. The house was built back in the 80’s. It needed a new modern look for sure. With a plan in place they went to work to make a more modern looking home. Just like my friend’s house, there comes a time when your website will become outdated as well. It will need a modern makeover.
WHY DOES MODERN WEB DESIGN MATTER
Websites used to be nothing more than static online brochures. Now, they are more dynamic and personal. The problem is, marketers are failing to make the connection between what websites are capable of, and how to utilize them for marketing purposes.
Marketers who understand how to merge modern web design with modern marketing tactics can help turn this around. It begins with understanding the elements of modern web design.
THE THREE ELEMENTS OF MODERN WEB DESIGN
First impressions are everything online. When someone visits your website you only have a few seconds to capture their attention. If your design is visually unappealing or distracting your website visitors will be off to another website. It’s important that your design connects with your audience.
Here are some key components you need to think about when it comes to your web design:
- Push the meaning and purpose of your brand
- Create a tone and express the personality of the brand
- Keep the design simple, clean, and easy to follow
- Keep the content is short chunks
- Provide clear calls-to-actions
- Use colors that are inviting and complementary
Optimize For the User
This is perhaps one of the biggest mistakes most websites make. At the end of the day your website is about them, not you. When designing your website you always need to ask, what would the user want? What kind of experience are they asking for? Your entire website needs to be designed and focused around your users.
Make no mistake about it; confusing site design turns people off. If you are relying on your website being a lead generation machine, you cannot afford to turn people off because of bad design. Remember, your website should serve people. It’s where you will provide helpful content, provide valuable company information, and where your visitor will end up buying your product or service. You have two choices here, you can either ignore your users and continue to giving them what you think they want. Or you can actually give them what they want.
Great user experience extends across all devices. We are all on our mobile devices. The mobile revolution is upon us and there is no turning back. The other day I was standing in line at Chipotle and more than half of the 45 people in line, were on their smartphones.
Here are some eye-opening stats concerning where we are in the mobile age:
- 65% of U.S. adults sleep with their phones on or near their beds according to Pew Internet Research, 2010.
- In a 2012 Google Survey, 74% of respondents said they are more likely to revisit a website if it is mobile friendly.
- 62% of companies that designed a website specifically for mobile had increased sales. (Source: Econsultancy)
- In mobile SEO, Google penalizes sites that aren’t optimized for responsive design
Your website needs to be mobile. One of the best ways to accomplish this is with Responsive Web Design. Using Responsive design you can deliver great visual and user experience across different screen sizes.
Optimizing for mobile is an absolute must and should be part of your website redesign project plan.
By implementing these 3 elements, understanding the qualities of a good website, and following a modern marketing strategy, you can greatly improve your website performance and help capture more leads and close more sales for your business.